The PGA TOUR's Greensboro-area tournament, a longstanding fixture on the tour since 1938, has found a new sponsor in Raymond James. This multi-year agreement marks a significant development for the event, which will now be part of the PGA TOUR Championship Series, starting in 2028. The series, announced in June 2026, will feature the top performers from the PGA TOUR competing head-to-head across approximately 23-24 events, including major championships and postseason events. The Greensboro-area event, now named GO by Raymond James, will be held at Sedgefield Country Club from August 2-8, 2027, as a full-field event with extensive broadcast coverage.
This partnership between Raymond James and the PGA TOUR is a strategic move for both parties. For Raymond James, it represents an investment in the future of the firm and the PGA TOUR, showcasing their confidence in the tour's leadership and vision. The company aims to introduce its capabilities and relationship-driven approach to a wider audience through this partnership. For the PGA TOUR, the sponsorship provides an opportunity to build on the event's rich history and local charitable impact, while also launching a new chapter in the tour's evolution.
The Greensboro-area event has a storied past, having hosted TOUR legends like Sam Snead, Byron Nelson, and Ben Hogan. Snead, in particular, holds the record for most PGA TOUR wins (82) and most wins in a single event (eight) at Greensboro. The tournament's return to Sedgefield Country Club in 2008, after a 31-year absence, has been a significant part of its legacy. The Piedmont Triad Charitable Foundation, a nonprofit supporting local programs in Central North Carolina, has also played a crucial role in the event's success, providing over one million meals to Piedmont Triad families and supporting various initiatives.
The partnership with Raymond James will allow the foundation to expand its initiatives, such as the Ready for School program with the Boys & Girls Clubs of America. This expansion will further solidify the event's positive impact on the community. As the PGA TOUR Championship Series begins in 2028, the Greensboro-area event will continue to be a cornerstone of the tour, attracting the best players in the world and providing a platform for Raymond James to showcase its values and capabilities.
