The Detroit Lions' thrilling 44-30 victory over the Dallas Cowboys on December 4, 2025, shattered Amazon Prime Video's records. This game attracted an astonishing 19.39 million viewers, marking the highest viewership for a Thursday Night Football broadcast on the platform. The previous record holder was the Washington Commanders-Green Bay Packers game on September 11, which averaged 17.76 million viewers. The Lions' triumph against the Cowboys peaked at an incredible 22.18 million viewers, a 12% surge compared to last year's Thanksgiving week showdown between the Lions and Packers. This surge in viewership is not just a one-off; Prime Video's overall Thursday Night Football average has skyrocketed to 15.20 million viewers, a 15% increase from the previous season's 13.20 million. The platform's Black Friday game between the Chicago Bears and Philadelphia Eagles also drew impressive numbers, averaging 16.33 million viewers. These impressive ratings can be attributed to a shift in viewership measurement. Starting September 1, Nielsen implemented its Big Data + Panel methodology, expanding its reach beyond the top 44 media markets. This change now includes out-of-home viewers from all states except Hawaii and Alaska, as well as data from smart TVs, cable, and satellite set-top boxes, providing a more comprehensive picture of viewership.
)
