A cruise line's brand switch has sparked curiosity and debate among travelers. Get ready to explore the fascinating story behind Carnival Cruise Line's recent move!
Carnival, a leading name in the cruise industry, has made a significant change to its zero-proof beverage offerings. The company has decided to replace Lyre's non-alcoholic spirits with Ritual Zero Proof across its entire fleet. This move has a direct impact on the popular Cheers Zero Proof beverage package, which includes a range of alcohol-free cocktails and drinks.
The announcement was made by John Heald, Carnival's brand ambassador, in a Facebook video update on January 6, 2026. Heald revealed that the switch was finalized shortly after he shared information about the Cheers Zero Proof program.
"We've moved from Lyre's to Ritual non-alcoholic spirits. These new spirits are now available fleet-wide and are an integral part of our Cheers Zero Proof package," Heald explained.
But here's where it gets controversial...
Carnival's decision to change brands has raised questions and sparked discussions among cruise enthusiasts. Some passengers are curious about the taste and quality of the new Ritual Zero Proof spirits, while others are wondering if this change will impact the overall experience of the Cheers Zero Proof package.
And this is the part most people miss...
The Cheers Zero Proof beverage package, introduced in late 2025, offers guests a standalone option to enjoy premium non-alcoholic drinks without the need for an alcohol-inclusive plan. It includes a variety of zero-proof cocktails, specialty coffees, smoothies, and more.
Heald also mentioned that the package is undergoing further changes, moving away from Monster-branded energy drinks to Red Bull and Red Bull Sugar Free. Additionally, he addressed the limited availability of the package, which is currently only offered for select early-2026 sailings.
"We're working on expanding the availability of the Cheers Zero Proof package beyond the first quarter of 2026. I hope to bring you an update on this very soon," Heald said.
The new Cheers Zero Proof package includes exciting zero-proof cocktails such as "On the Water," a refreshing blend of watermelon, lychee nectar, and lemon juice. Another popular choice is "Yuzu Vice," which combines Ritual Zero Proof Tequila with guava nectar, yuzu, and lime. These drinks are priced at $9.75 each when purchased individually, highlighting the value of the package.
The brand swap is part of Carnival's ongoing efforts to enhance its beverage offerings. In 2025, the cruise line made another significant change by switching from Pepsi to Coca-Cola products.
So, what do you think about Carnival's brand switch? Is it a step in the right direction, or do you prefer the previous options? Share your thoughts and join the discussion in the comments below! We'd love to hear your opinions and experiences with zero-proof beverage packages on cruises.
